Remember to list your event or project with WayAhead on our
– Brainstorm – Research –
Identify the issue – What do you want to address? General awareness? Reducing stigma? Increasing access to services?
Think about why this issue is important – To you, your organisation, your community.
It’s important because that will help keep your event on-track, and help you determine the goals for your event.
Identify your target audience and research how best to reach them – What has worked in the past? Use your own expertise here – do people come together over food? Music? Maybe you can combine a few approaches to reach more people.
Identify your goals – What do you want to achieve. Think broad, rather than specific. What’s the aim of the project or event? This should reflect the issue you’ve identified, as well as your target audience.
Identify your challenges – Think about what might hinder the success of your event or project. For instance, this can be broad – stigma, discrimination – or specific – lack of appropriate venue in your area, communication challenges. In short, thinking through potential challenges before they come up allows you to plan for them before they come up
– Plan – Design –
This is the stage where you use everything from step one to actually plan the event or project you want to create. The information from step one should inform what your project or event looks like.
Plan a message – Something cohesive and catchy that ties your event or project together. Think about the issue and the goals you have identified, and how you want to capture that.
Plan the event – What type of event or project best suits what you’ve identified? Where will you hold it? Think about this stage strategically, and break it down into as many steps as you need.
Plan what you need – what do you need to host this event or project successfully – materials/supplies, staffing, time? Creating a visual plan can help to work this out, including a timeline. Having lots of small time-based goals can also help ensure everything gets done in time.
– Connect – Promote –
Connect – Are there other services or organisations in your area that work with similar people, or do similar things? You’re probably already connected with them professionally, think about teaming up with them for Mental Health Month
Connect – Connecting with other organisations and groups can help promote the event, pool resources, and find new opportunities for your event or project. It can help you reach more people with your message.
Connect – Where do the people you work with tend to connect best? This could include social media, newspapers or support groups, among others. This kind of promotion means you’re meeting people on their own ground and also making use of systems already in place. However, don’t forget to invite people directly as well.
Promote – Think about how best to promote your event or project so you can make a difference to as many people as possible. Make use of local media, and think creatively about how best to reach as many people as possible. Professional looking posters can also make a difference, but not every organisation has access to a graphic designer. There are some free online tools such as ADOBE SPARK which can help design great posters without design knowledge.
Promote – There’s a media guide included in this starter kit with even more ideas for promoting your project and event.
And don’t forget to register your event or project with WayAhead on our EVENTS CALENDAR
– Check – Measure –
Check – Have a framework for evaluating your project to help make sure your project or event stays true to the goals you’ve identified and to let you know that you’ve been successful. The framework can be complex or simple, but it’s important it’s useful to you.
What you’ll want to measure?
How best to measure it?
Check – Types of evaluation:
Outcome evaluation – Has the desired effect been achieved? Are people seeking help more? Making contact? This can be difficult to measure, so it can be helpful to think of one simple thing that can be easily tracked. This can include, for instance, the number of people who have signed up to your mailing list, or people who have liked, shared or commented on your social media posts.
Implementation evaluation – Did you stick to your plan? Did your project get through unexpected challenges?
Goals evaluation – Have you achieved the goals you decided on?
It can be good to think about how you will evaluate the project/event from the beginning to make sure the evaluation framework fits the project. In fact, it can even form part of your event. For example, people can post selfies using a specific hashtag, or write their thoughts or feedback on a large board. Each of these can be counted and used for evaluation.